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The Masters looks to ace fan experience with IBMs Watson

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In addition, the details will be utilized for editorial content on the Masters App and Masters.com.

” Its something golf fans have been looking to be able to do, and with AI innovation we can customize and personalize the experience for fans viewing,” Syken stated.

” From our Coach Advisor technology that we introduced last year at the US Open, to our work with ESPN Fantasy Footballs app, we are continually leveraging the power of IBM Watson and our IBM Cloud to revolutionize how we watch, engage and take in with sports,” Syken stated.

IBM has actually introduced a brand-new collaboration aimed at bringing golf fans more detailed than ever to this years Masters competition– even though no fans will be in attendance.


Fans will have access to data that will include tracking stats such as shot lengths and offer a range of distinct models which will provide “individualized and essential content of popular gamers and leading entertainers for My Group users,” Syken said.

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Syken noted that the objective of the partnership is to continue to “evolve the fan and player experiences by bringing data-driven insights, and ingenious innovation, like AI and the Cloud, to the sports we love and understand.”.

The competition is typically held at Augusta National Golf Club in Augusta, Georgia during the second week of April. Simply weeks before the yearly tee off, Fred Ridley, Chairman of Augusta National Golf Club released a declaration that stated the competition would be held off due to “the ever-increasing risks associated with the widespread Coronavirus COVID-19.”.

The 2020 Masters will tee off on Thursday, Nov. 12, and go through Sunday, Nov. 15.


IBMs Watson will create a theoretical “enjoyment score” using its AI and artificial intelligence abilities to identify the 2020 Masters ” must-see shots.” The technology will utilize nearly 20,000 individual video clips of players shots recorded throughout last years tournament as a baseline.

The widely known Watson will permit golf patrons to produce personalized “function groups” of the competitions more than 90 taking part professional golf players. In addition, users can access video of every shot by those players throughout the tournament in near real-time through the Masters App.

” These excitement rankings designs will be used this year to automatically figure out which live shots, of comparable scenarios in past videos, an audience is provided to enjoy as highlights in their My Group channel,” Syken included.

IBM is an official sponsor of golfs most revered occasion and it is stepping up to fill the on-site fan space left by the coronavirus pandemic. The companys Vice President of Sports and Entertainment Partnerships Noah Syken told FOX Business The Masters will introduce a function called MyGroup, which makes use of the businesss renowned expert system technology, Watson.

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